Cool copy for curious people.
Email.
The easiest button to push is the unsubscribe one. I write hardworking email copy, knowing when to sell a product and when to tell a story. In the post-GDPR world (that eye twitch is never going, is it?) it’s a privilege to be in a reader’s inbox. No one needs the extra junk.
Web.
Words that compel creatively and convert commercially, I concept layouts and create content that works hard for my clients. From start to finish - homepage headers to contact us forms - I cover every word. For recent examples of full site rewrites, please get in touch.
Social.
In a world that favours characters over paragraphs, and initialisms over words (LOL), I write copy that is short and attention-grabbing in style, but ultimately human in voice. I work with social teams to plan, write, and build content into wider brand activity and campaigns.
App.
From App Store content to ad board copy, I worked with a team of developers, designers and copywriters to manage the content and supporting marketing campaign for the STA Travel App.
Blog.
A lover of longform copy as much as a listicle, I was a contributor, editor and gatekeeper of STA Travel’s blog for seven years. I plan and write content that has a purpose, creating joined up social and campaign journeys - online and off.
