Cool copy for curious people.
Partnerships.
Case Study: The Rickshaw Run, STA Travel x The Adventurists
Briefed to create a mini brochure for a new partnership with The Adventurists, this project gave me the rare opportunity to a) raise STA Travel’s tone of voice to a solid nine on the bravery scale, b) draw one-eyed unicorns, and c) swear. The latter shouldn’t have filled me with the childish joy that it did, but then there are only so many ways you can successfully convey travelling thousands of miles across India on a glorified lawnmower. The words ‘fucking epic’ are two of them.
Copy: Hannah Jeffery | Design: Katy Forbes | Disciplinary for swearing: STA Travel HR
Brochures.
Bros before... well, everything else. My first ever copy job was writing travel brochures. My ten years of experience includes concepting content and layouts, creating paginations, and working with product owners and designers to deliver sales-focused publications to (largely terrifying) deadlines.
Editorial.
Case Study: The English Edition, STA Travel x Visit England
In partnership with the Visit England tourist board, the brief was to create an 84-page editorial print magazine and digital app publication. Given free rein to concept and curate the content, I designed the pagination, wrote and edited the copy, and worked closely with our internal Creative Studio to manage the production. The magazine was distributed globally in stores and youth hostels, and did multiple print runs due to its popularity.
Concept, copy, interviews: Hannah Jeffery | Photography: Jack Levick | Feature writing: Gwen Jones, Sam Hopkins | Design: Antonia Ferro, Caroline Keyzor | Project manager: Rachael George
For a PDF of any of the above spreads, please get in touch.
Merch and signage.
I’m a firm believer that every print surface is an opportunity to showcase a brand’s tone of voice. I also believe that the best way for a company to outwardly project its brand, is to live and breathe it internally. Including in the staff toilets.
Retail and events.
STA Travel had a global network of 350+ stores. As well as providing copy for permanent branding, sales installations and pop-up brand activations, I also worked with divisional marketing teams and partnership managers to concept all monthly and ad-hoc retail and accompanying digital campaigns.
